About
Aviv Levi: LinkedIn expert for CEOs and founder of Velut
I built my own personal brand on LinkedIn from zero, from a first post with 6 likes to 1.5 million organic impressions a year. Today I do the same for 5 CEOs and their companies: I write in their voice, reach out to the decision-makers they want to meet, and book the meetings into their calendar.
The story, in five chapters
A lot of people think I made the sign because I'm creative or brave. The truth is simpler: nothing else worked.
October 2023
Finding a reason
In October 2023 I set out alone on the Israel National Trail, to give myself a reason to get up in the morning. On October 7th, 100 kilometres in, I stopped.
That same day I set up a volunteer project to help locate hostages, which reached 100 volunteers within a day. A year of reserve duty followed, and a law degree I started alongside it. I'm an evacuee from Sderot, and since then I've worked as hard as I can on the goals I wrote down for myself.
November 2024
The guy with the sign from Midtown
After a year of job hunting and 3,750 rejection letters, I made a two-metre sign with a landing page and a QR code, for about ₪800, and sat with it next to Midtown in Tel Aviv.
My legs were shaking. My family said "drop it, it won't work". I sat there eight times and smiled at everyone who walked by. The eighth time, it took off: the video reached 180,000 impressions, and the post got 3,029 likes, 539 comments and 45 reposts, and I landed on the cover of Calcalist's weekend magazine.
March 2025
The method that got me hired
In the end, the sign didn't get me the job. LinkedIn did: I started leaving thoughtful comments on the posts of a CEO I wanted to work for, sent him a personal message explaining exactly how I could contribute, and walked into the interview with him already knowing me.
That's how I joined ShorSec as Head of Business Development. It is exactly the method I run for CEOs today, from the other side: content and comments that warm up the audience, and a precise message that books the meeting.
2025-2026
From 6 likes to 1.5 million impressions
My first post got 6 likes. The sign was a great gimmick, but not a strategy. So I picked one niche, gave away value people wanted to save, and kept going on the 5-like days too.
Over the last year I reached 1.5 million organic impressions. Then I made a conscious decision to "burn" some of that reach: I stopped writing for everyone and started writing for one title only, CEO.
January-June 2026
Running out of money
In January 2026 I went independent with six months of savings. In April they ran out. I broke a savings fund, gave myself three more months, and kept getting on sales calls with a real smile.
Two weeks later the first client signed. Two months later I was working with 5 CEOs. I market myself only on LinkedIn: content on my profile and messages. No paid ads and no connections, and that alone got me meetings with more than 100 CEOs in three months. It was all I had, and it's what worked.
By the numbers
- 1.5M
- Organic impressions a year on my own profile, starting from a first post with 6 likes.
- 5
- CEOs and companies whose LinkedIn and lead generation I run today.
- 100K+
- Organic impressions a year for each client, plus inbound leads and meetings from outbound.
- 100+
- Meetings with CEOs in 3 months for my own business, from LinkedIn content and messages alone.
- 5-10%
- Conversion from a cold LinkedIn message to a sales call, on my profile and my clients'. It depends on the market and the audience.
What I believe
"Luck comes to those who go to it." (my motto)
"If I don't know who I'm writing for, I don't write."
"Pressure gets you average results. Precision gets you crazy results."
"Forget 100,000 views from the wrong people. We want 100 views from the right decision-makers."
"If you could swap the name on your post and publish it from any other CEO's page, you don't really have a personal brand."
"Persistence and consistency beat talent."
Smile | Have Fun | Get work done
How I work
Velut is a boutique agency. I'm not a big agency with dozens of junior copywriters: I write every managed client's content myself, by hand.
I only work with CEOs who care about LinkedIn, and I only sell services I've tested on myself and my clients. Before the first word I build a strategy: ICP, messaging, competitive edge and tone. Without that, I say "not yet", even to a client who already wants to sign.
Alongside the agency I built Velut AI: a personal AI model that learns a writer's voice, for people who want to write themselves. It is a separate product.
The full processWhy the name Velut
Velut is a Latin word meaning "just as" or "exactly like". I chose it because it describes the whole job: writing exactly like my client.
Before the first word, I learn the CEO: their language, their tone, and what makes them different from every other CEO in their field. Only then do I write, so that people who know them read the post and hear them, not an agency.
If you could swap the name on a post and publish it from any other CEO's page, it wasn't written exactly like you.
Beyond work
- I founded and run, as a volunteer, a community for job seekers: 500+ members, conferences hosted at monday.com and AT&T, and recruiters posting roles there before anywhere else.
- Unit 9900 veteran, evacuee from Sderot and IDF reservist. Studying law at The College of Management.
- Every morning starts with an hour-long walk with Lili, my dog. She's also the one who reminds me to close the laptop at night.
Experience
Founder & CEO · Velut
2026 to present
Head of Business Development · ShorSec Cyber Security
2025 to May 2026
Business Development Manager · AGEERA (energy storage)
July 2023 to February 2025
Grew annual sales by 25%
Business Development Manager · Etkes
February to July 2023
Managed a team of 10 and grew the client base by 40%
Project Manager, Head of Surveyors Team · Unit 9900, Israeli Intelligence Corps
2020 to 2023
Education
Bachelor of Laws (LL.B), The College of Management Academic Studies (2024-2027).
Find me elsewhere
Let's talk
A 30-minute intro call: I'd love to hear what you are building and see whether I'm the right person to help.