LinkedIn lead generation · Outbound · Social selling
LinkedIn lead generation: meetings with decision-makers, from the CEO's own profile
In short
Why most LinkedIn outbound doesn't work
- Template messages everyone recognises and ignores.
- Cloud automation tools that put your account at risk.
- Conversations that start and fade, because nobody manages them.
What success looks like
- Regular meetings on your calendar with the decision-makers you chose.
- Conversations managed to the end, with no leads falling through the cracks.
- A transparent pipeline in a shared report.
This is for you if
- You sell B2B and know who your ideal client is.
- You want meetings, not just awareness.
- You can join a regular pipeline meeting to sharpen the targeting.
This is not for you if
- You want to buy lead lists.
- You want mass, automated messaging.
- You don't have a clear offer for decision-makers.
What's included (targeted outbound track)
- At least 100 strategic outreach messages a month: 5 new, hand-picked prospects every working day
- Every reply answered and every conversation managed
- Meetings booked straight into your calendar
- Monthly lead report in a shared Monday or Notion board
- A 60-minute pipeline meeting, weekly or bi-weekly
A profile upgrade is the first step of every service, not a separate product.
The process: content and outreach working together
Target audience
We define the ICP and build a list of decision-makers, for example in Sales Navigator.
Warm-up
Content and in-feed comments prepare the ground, so outreach never lands cold.
Personal outreach
A message written in your voice, for each prospect individually.
Meeting
The conversation is managed until the meeting is on your calendar, and logged in the shared report.
Safety: no automation that puts your account at risk
Messages go out at a human pace, 5 per working day, and are written one by one. No cloud automation tools sending hundreds of messages in your name.
What we measure: connection acceptance, replies and meetings booked.
The guide: how to get clients from LinkedInWhy Velut
In the CEO's voice
Most outbound providers send templates. Here, outreach is written in your voice, like your posts.
Real social selling
A message from the CEO's profile, backed by content that warms up the audience, works differently from a sales rep's message.
All the way to the meeting
Not just sending: every conversation managed and booked into your calendar.
Tested on me first
I built my own business from LinkedIn content and messages alone: more than 100 meetings with CEOs in 3 months, with no paid ads.
What determines the price?
I work on a monthly retainer and don't publish prices, because every executive is different. The proposal is built after a 30-minute intro call, based on:
- Outbound only, or combined with posts
- Whether in-feed engagement is included
- How often pipeline meetings happen
Frequently asked questions
How many outreach messages go out each month?
At least 100 strategic messages a month: 5 new prospects every working day, each one personal.
How many messages turn into meetings?
On my profile and my clients', 5-10% of cold LinkedIn messages turn into a sales call. It depends on the market, the audience and the language, so I don't promise a number of meetings up front.
Does it put my LinkedIn account at risk?
Messages go out at a human pace and are written one by one, without cloud automation sending messages in bulk.
Can it be combined with posts?
Yes, and it's the combination I recommend most: content warms up the leads, and outreach books the meetings.
What is social selling?
Social selling is selling through relationships online: content, comments and personal conversations that build trust before an offer. On LinkedIn, coming from the CEO's own profile, it works differently from a standard sales message.
Let's build your LinkedIn pipeline
A 30-minute intro call: who your ideal client is, and how we reach them.