Blog
The blog: LinkedIn for CEOs and AI visibility
Practical guides, with data and sources, on how CEOs turn LinkedIn into a lead engine and how to show up in ChatGPT's answers.
LinkedIn for CEOs ·
LinkedIn headline examples for CEOs and founders: 31 real headlines, and how to write yours
What 31 CEOs and founders write in their headline, from Microsoft to young startups and Israelis, before-and-after rewrites, my formula, and what is really known about how many characters show.
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AI visibility ·
Does AI cite LinkedIn? Posts, articles, newsletters or your company blog
What six 2026 studies found about LinkedIn in AI answers, why they disagree on articles vs posts, what newsletters add, LinkedIn vs your own blog, and how to check whether AI cites you.
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AI visibility ·
LinkedIn voices on AI search and GEO to follow in 2026
Eight people who post about AI search, GEO and AI Overviews on LinkedIn and back it with their own data, what each one teaches, and how we chose them.
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LinkedIn for CEOs ·
Employer branding on LinkedIn: how leadership and employees build it
Why the company page is not enough, what HR, the CEO and the CTO each do, what content attracts candidates, a B2B example, how to measure it, and when a course, a consultant or hands-on help fits.
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LinkedIn for CEOs ·
LinkedIn thought leadership for CEOs: what it is, examples, and how to build it
What five CEOs from LinkedIn Top Startups post, what my own 190 posts showed about likes vs clients, the questions that surface a point of view, what not to write, and how the Top Voice badge works.
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AI visibility ·
SEO and GEO case study: how we went from zero to 10,000 Google impressions in 28 days, and got cited by AI
Search Console data, AI Overview screenshots citing the site and LinkedIn, which AI models send visits, the mistake that cost us, and an 8-step guide to do it on your site.
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LinkedIn for CEOs ·
Ghostwriter vs AI vs writing it yourself: who should write a CEO's LinkedIn?
A side-by-side table of time per week, voice, cost, quality control and risk. When to write yourself, when AI is enough, what LinkedIn does about "AI slop", and when a ghostwriter is worth it.
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LinkedIn for CEOs ·
Founder-led marketing: what it is, examples, and how a CEO becomes the marketing channel
Why a personal profile reaches more people than the company page, what happened when monday.com and Roy Mann posted the same news, a four-pillar strategy, and how much time it takes a CEO.
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LinkedIn for CEOs ·
Does a buyer need to see 28 pieces of your content? How many touchpoints a B2B deal really takes
The rule of 7 against what HockeyStack, FocusVision and Gartner found, what 28 touchpoints look like on LinkedIn, and three strategy questions before you start posting.
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LinkedIn for CEOs ·
The content waterfall: how to turn one idea into 28 pieces of content in one working week
One central piece, four angles, 20 posts, 5 newsletters and 3 videos: the method step by step, how long it really takes, and why you don't need to publish it all in a month.
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LinkedIn for CEOs ·
What CEOs from LinkedIn Top Startups 2026 post on LinkedIn: an analysis of 702 posts
Bar Winkler, Rafael Broshi, Zohar Einy, Yotam Segev and Shai Morag: why each one's top post is company news, what builds their voice in all the other weeks, and what company pages do differently.
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AI visibility ·
Generative engine optimization (GEO): what it is, GEO vs SEO, and how to get cited by AI
What the GEO study found works, what Google says you can skip, and why AI engines cite people and LinkedIn, not only your website.
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LinkedIn for CEOs ·
LinkedIn Sales Navigator: what it is, how to use it, and who it's worth it for
What each plan includes, how it differs from Premium, and how to build a search for decision-makers in seven steps. With every limit you should know.
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LinkedIn for CEOs ·
Is LinkedIn Premium worth it? What you get with each plan
Career, Business, Sales Navigator or Recruiter Lite: what each plan includes, which fits your goal, how a CEO should decide and how to cancel.
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LinkedIn for CEOs ·
How to get clients from LinkedIn: a CEO's guide to outreach and social selling
Only 28.5% of connection requests get accepted, and most messages go unanswered. How CEOs combine content with personal outreach, and a 7-step method for messages that get replies.
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AI visibility ·
Google AI Overviews: what they are, who they cite and how to get cited
AI Overviews appeared on 94% of 150 Hebrew business searches, and over half their sources were outside the top 10. How they pick sources, and how to write an answer block that gets quoted.
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AI visibility ·
Google AI Mode: what it is, how to turn it on and how to get cited in it
AI Mode splits every question into sub-questions, and only 12% of its citations come from the top 10. What it is, how it differs from AI Overviews, and 7 steps to appear in it.
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AI visibility ·
How to get ChatGPT to cite you: the 2026 LinkedIn AI visibility guide
75% of LinkedIn citations in AI answers come from personal profiles. How to build a body of knowledge models cite, write citable content and measure it.
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LinkedIn for CEOs ·
LinkedIn algorithm 2026: how the feed really works
What LinkedIn's engineers wrote about the new feed, why reach dropped, which format works, when to post, hashtags and links.
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