LinkedIn ghostwriting · Executive content
LinkedIn ghostwriting: posts that sound exactly like you
In short
Why most CEOs don't post, or stop
- There is no time to sit down and write, so the profile goes quiet for weeks.
- You tried a ghostwriter or ChatGPT, and it didn't sound like you.
- A post here and there doesn't build a brand. Without consistency there are no results.
What success looks like
- Regular posts, 2-3 a week, that people immediately recognise as yours.
- Content that speaks to the clients you want, not a general audience.
- Conversations and inbound messages from decision-makers, not just likes.
This is for you if
- You are a B2B CEO, founder or partner who wants to be a leading voice in your field.
- You have plenty to say but no time to write.
- You can commit to a weekly sync and a 90-day start.
This is not for you if
- You want generic posts in volume.
- Your goal is virality, not clients.
- You are not willing to share ideas, opinions and stories from the field.
What you get every month
- At least 8 posts a month in your voice (12 on the full-service track)
- Brand-voice distillation: tone, messaging and topics of expertise
- A profile upgrade as the first step
- A weekly 60-minute sync to approve content
- Voice notes, links and insights from client calls turned into posts
A profile upgrade is the first step of every service, not a separate product.
How I learn your voice
Strategy session
Your ICP and their pains, messaging, competitive edge and your unique tone.
Idea drops
Had an insight on a client call? Read an article? Send a voice note or a link on WhatsApp.
Write & approve
I write, you approve in the sync. Anything that doesn't sound like you gets rewritten.
Publish & learn
We publish consistently and learn what works with your audience.
Ghostwriter, ChatGPT or writing it yourself?
| Ghostwriter (Velut) | ChatGPT | Writing yourself | |
|---|---|---|---|
| Sounds like you | Yes, after learning your voice | Usually sounds generic | Yes |
| Your time per week | A 60-minute sync | Prompting, editing, fixing | Several hours |
| Strategy & ICP | Before the first word | None | Up to you |
| Consistency | A fixed content calendar | Depends on you | Breaks when you're busy |
| Content only you can write | Built on your stories and views | Recycles what is already online | Yes |
Why Velut
I write it myself
No junior copywriters. Every post is hand-written by someone who built 1.5 million organic impressions a year on his own profile.
Strategy first
"If I don't know who I'm writing for, I don't write." Every engagement starts with the ICP and messaging.
Posts that make money
A post I wrote for a CEO got 20 likes and brought him ₪50,000 within 8 hours.
What determines the price?
I work on a monthly retainer and don't publish prices, because every executive is different. The proposal is built after a 30-minute intro call, based on:
- Number of posts per month (8 or 12)
- Whether outbound and meeting booking are included
- Whether in-feed engagement is included
Frequently asked questions
Will people know I didn't write it?
Posts go out from your profile, in your voice, and are built on your ideas, opinions and stories. You approve every post before it goes live, so everything published is genuinely yours.
Who publishes the posts?
As part of the engagement I get access to your profile and publish only posts you have approved.
How much of my time does it take each week?
A weekly 60-minute sync, plus a few WhatsApp voice notes whenever an idea comes up.
What if a post doesn't feel like me?
Nothing goes live without your approval. Anything that doesn't sound like you gets rewritten.
How much does a LinkedIn ghostwriter charge?
It depends on the number of posts per month and whether outbound or in-feed engagement is included. The posts-only track includes at least 8 posts a month, and every proposal is built after an intro call.
Ghostwriter or ChatGPT?
ChatGPT writes fast, but it recycles what already exists and sounds generic. A good ghostwriter brings out what only you can write: your opinions, stories and experience. If you prefer to write yourself with AI, Velut has a personal AI model for that.
Want to hear how it sounds in your voice?
A 30-minute intro call about your audience, your messaging and the topics only you can write about.