LinkedIn for leadership teams · Executive branding
LinkedIn for leadership teams: when the whole leadership speaks, the company is heard
In short
Why the company page alone is not enough
- Organic company-page posts are only about 2% of what LinkedIn shows in the feed (AuthoredUp).
- 75% of LinkedIn citations in AI answers come from personal profiles (Meltwater, 2026).
- When only the CEO speaks, the company sounds like one person.
What success looks like
- Several executives publishing consistently, each in their own area of expertise.
- One company message, without sounding coordinated.
- The company page amplifies the people, and the other way round.
This is for you if
- Your leadership team has people with knowledge worth sharing.
- You want the company to be seen as a leader, not just the CEO.
- Each executive can commit to a short, regular sync.
This is not for you if
- You only want executives to share company posts.
- There is no clear message the company wants to own.
- The executives don't want to be part of the process.
What's included
- A shared company strategy and topics of expertise for each executive
- A separate voice for each executive, with hand-written posts
- Message alignment, so everyone reinforces the same story
- Integration with company page management
- Performance reporting and a regular sync with each executive
A profile upgrade is the first step of every service, not a separate product.
How each executive keeps their own voice
Company message
We define the story the whole leadership team reinforces.
A voice per executive
A strategy session with each one: topics, tone and audience.
Write & approve
Each executive approves their own content in their sync.
Timing
Posts are coordinated so the voices amplify each other.
Why your leadership matters more than your company page
Content shared by employees reaches 5.6x (561%) more people than the same content on the company page (GaggleAMP and Refine Labs, via SocialNexis). Employees have on average 10x more first-degree connections than the company has followers (LinkedIn Marketing Blog, via SocialNexis).
And AI models look for several voices reinforcing the same expertise: the CEO, a product expert, a customer. I wrote about this in the AI visibility guide.
The guide: how to get ChatGPT to cite youWhy Velut
Voices, not a template
Each executive sounds like themselves. I write for each one separately.
One message
A shared strategy, so every voice reinforces the same story.
Profiles + company page
Both channels work together instead of competing.
What determines the price?
I work on a monthly retainer and don't publish prices, because every executive is different. The proposal is built after a 30-minute intro call, based on:
- Number of executives
- Number of posts per executive
- Whether company page management is included
Frequently asked questions
How is this different from employee advocacy?
Employee advocacy usually means employees resharing company posts. LinkedIn for leadership teams is original content from each executive, in their own voice. AI citations come mostly from original content, not reshares.
How does it not sound coordinated?
Each executive has their own topics and tone. The message is shared, but the angle, stories and wording are different.
How much of the executives' time does it take?
A short, regular sync with each executive, plus voice notes whenever an idea comes up.
Let's give your leadership team a voice
A 30-minute intro call about your company, your leadership team and the message you want heard.